Marketing and Enrollment Management

MARKETING AND ENROLLMENT MANAGEMENT SERVICES


The TEG Marketing & Enrollment Practice is comprised of experienced higher education practitioners with direct experience planning and executing marketing and enrollment strategies in the private, public and for-profit education space. We have a track record of driving significant, data-driven and cost-effective enrollment growth on ground and online across numerous academic disciplines, from the certificate to doctoral level.

WHAT WE DO


We provide full prospect-to-graduate advisory & solution services in marketing and enrollment management. Through our data-driven approach, we will help your institution evaluate your marketing and enrollment goals, programmatic offerings and channel strategies while bringing industry best practices and technology solutions for consideration and/or implementation.

Lead Generation and Brand Awareness

We partner with you to manage your paid marketing campaigns, leveraging technology solutions and analytics to create cost-effective, cross-channel lead generation and awareness campaigns.

Enrollment Optimization

We help you leverage analytics to optimize the return on marketing spend. meet your admissions goals, develop supporting processes and systems to improve conversion of qualified students, and increase revenue for the institution.

Student and Alumni Engagement

Marketing doesn’t stop when a student starts class. Data-driven proactive student support services combined with a highly visible, integrated and engaging student & alumni communication strategies will help your institution increase referrals and improve completion rates.

Marketing and Enrollment Technology

We partner with you to assess your current systems, processes and technology roadmap, develop RFPs, and implement enterprise level or point technology solutions to improve your marketing and enrollment outcomes.

MARKETING SERVICES

Digital Marketing

We leverage experienced media buyers with cross channel analytics to ensure your search, social and display campaigns deliver qualified leads. Looking to insource your digital efforts? We can help with that too.

Affiliate/PPL Managed Services

We build custom pay-per-lead media buys, optimized daily based on action analytics, resulting in a reliable, compliant and cost-effective source of leads.

Engagement Marketing

Not all prospects are created alike. We craft segmented email and text content strategies to help nurture and engage your prospects throughout and beyond the admissions process.

Brand and Community Strategy

Are your mission and institutional value propositions aligned to your marketing strategy? We help your strategic planning process come to life, ensuring accountability for and alignment of your marketing and enrollment goals.

Regulatory Compliance

Navigating industry, state and federal regulations can be a challenge. We partner with you to create compliance programs that leverage technology and automation to ensure you have a proactive and cost-effective strategy to mitigate risk for your institution.

ENROLLMENT MANAGEMENT SERVICES

Outreach and Contact Strategy

We develop actionable contact strategies, leveraging technology and automation with email, text and voice outreach to create a differentiated, personalized and student-centric enrollment experience.

Enrollment Planning and Forecasting

We can help take the guess work out of your annual planning on ongoing enrollment forecasting process by building custom models using advanced predictive and/or action analytics to manage the key metrics and drivers of enrollment growth.

CRM/SIS Selection and Implementation

We partner with you to find the right technology solutions to meet your unique institutional needs. Our team can support the selection process, implementation and ongoing support of your core marketing, enrollment and student technology stack.

Strategic Partnership Strategy

Alignment with corporate and institutional partners supports both enrollment, career services and alumni outcomes. We can help you find, cultivate and maintain partnerships that are aligned to your strategic, institutional and/or programmatic goals.

Returning Student and Retention Support

Navigating industry, state and federal regulations can be a challenge. We partner with you to create compliance programs that leverage technology and automation to ensure you have a proactive and cost-effective strategy to mitigate risk for your institution.

Contact Us


WE’RE HERE TO HELP

Transcend Education
Group LLC

Email: info@transcendedgroup.com
Tel : (480) 395-5465